Privacy Policy

How we collect, use, and protect your personal information

Last updated: July 8, 2025

This privacy policy is effective immediately and applies to all users of Link Nova services.

1. Introduction

Link Nova Pty Ltd ("Link Nova", "we", "us", or "our") is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI voice automation platform and related services.

By using Link Nova's services, you consent to the data practices described in this policy. If you do not agree with our policies and practices, please do not use our services.

Our Commitment

We are committed to transparency, data minimization, and giving you control over your personal information. We comply with GDPR, POPIA, and other applicable data protection laws.

2. Information We Collect

2.1 Personal Information You Provide

  • Account Information: Name, email address, phone number, company name, job title, and billing address
  • Service Configuration: Voice agent settings, call scripts, integration preferences, and custom workflows
  • Support Communications: Messages, feedback, and correspondence with our support team
  • Payment Information: Billing details processed securely through Paystack (we do not store full credit card details)

2.2 Information Collected Automatically

  • Call Data: Call recordings, transcripts, duration, timestamps, and call outcomes
  • Usage Analytics: Platform usage patterns, feature utilization, and performance metrics
  • Technical Information: IP addresses, browser type, device information, and access logs
  • Cookies and Tracking: Session cookies, preferences, and analytics data

2.3 Third-Party Information

  • CRM Integration Data: Customer information synchronized from your CRM systems
  • Contact Lists: Phone numbers and contact information you upload for calling campaigns
  • Service Provider Data: Information from payment processors, cloud services, and integration partners

3. How We Use Your Information

Service Provision

  • • Deliver AI voice automation services
  • • Process and route phone calls
  • • Generate analytics and reports
  • • Maintain and improve platform performance

Customer Support

  • • Respond to inquiries and support requests
  • • Troubleshoot technical issues
  • • Provide training and onboarding
  • • Process refunds and billing inquiries

Service Improvement

  • • Enhance AI voice quality and accuracy
  • • Develop new features and capabilities
  • • Optimize platform performance
  • • Conduct research and analytics

Communications

  • • Send service updates and announcements
  • • Provide billing and account notifications
  • • Share relevant product information
  • • Conduct customer satisfaction surveys

Legal Basis for Processing

We process your personal information based on contract performance, legitimate interests, legal compliance, and your consent where required by applicable law.

4. Information Sharing and Disclosure

4.1 Service Providers

We share information with trusted third-party service providers who assist in delivering our services:

  • Paystack: Payment processing and billing services
  • Cloud Infrastructure: Data hosting and storage providers
  • Telecommunications: Call routing and carrier services
  • Analytics: Performance monitoring and analytics tools

4.2 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity. We will provide notice before your information is transferred and becomes subject to different privacy practices.

4.3 Legal Requirements

We may disclose your information when required by law or to:

  • • Comply with legal obligations and court orders
  • • Protect our rights and property
  • • Prevent fraud and ensure platform security
  • • Protect the safety of our users and the public

We Do Not Sell Personal Information

Link Nova does not sell, rent, or trade your personal information to third parties for their marketing purposes.

5. Data Security

Security Measures

Technical Safeguards

  • • End-to-end encryption for all data
  • • Secure data centers with 24/7 monitoring
  • • Regular security updates and patches
  • • Multi-factor authentication

Organizational Measures

  • • Staff security training and background checks
  • • Access controls and principle of least privilege
  • • Regular security audits and assessments
  • • Incident response procedures

SOC 2 Type II Certified

Annual security audits by independent third parties

ISO 27001 Compliant

International standard for information security management

PCI DSS Compliant

Secure payment processing through certified providers

6. Data Retention

Retention Periods

Call recordings and transcripts90 days - 2 years
Account and billing information7 years
Usage analytics and logs2 years
Support communications3 years
Marketing preferencesUntil withdrawal

Secure Deletion

After retention periods expire, we securely delete your data using industry-standard methods to ensure it cannot be recovered or reconstructed.

7. Your Privacy Rights

Access and Portability

  • • Request copies of your personal data
  • • Export your data in standard formats
  • • Access your data processing history
  • • Receive data in a structured format

Correction and Updates

  • • Correct inaccurate personal information
  • • Update your account details
  • • Modify communication preferences
  • • Change consent settings

Deletion and Erasure

  • • Request deletion of your data
  • • Exercise right to be forgotten
  • • Delete specific data categories
  • • Close your account permanently

Processing Control

  • • Object to certain data processing
  • • Restrict processing activities
  • • Withdraw consent at any time
  • • Opt out of marketing communications

How to Exercise Your Rights

To exercise any of these rights, please contact us at privacy@linknova.ai or use the privacy controls in your account dashboard. We will respond within 30 days.

8. International Data Transfers

Cross-Border Processing

Your data may be processed in countries outside your residence, including South Africa, the United States, and the European Union. We ensure appropriate safeguards are in place for all international transfers.

Adequacy Decisions

Countries with adequate data protection laws as recognized by regulatory authorities.

Standard Contractual Clauses

EU-approved contract terms ensuring data protection during transfers.

Regional Compliance

  • GDPR: European Union General Data Protection Regulation
  • POPIA: South African Protection of Personal Information Act
  • CCPA: California Consumer Privacy Act (where applicable)
  • PIPEDA: Personal Information Protection and Electronic Documents Act (Canada)

9. Cookies and Tracking Technologies

Types of Cookies We Use

Essential Cookies

Required for platform functionality and security

Analytics Cookies

Help us understand how you use our platform

Preference Cookies

Remember your settings and preferences

Cookie Management

You can control cookies through your browser settings. However, disabling certain cookies may affect platform functionality.

10. Children's Privacy

Age Restrictions

Link Nova's services are intended for businesses and individuals aged 18 and older. We do not knowingly collect personal information from children under 18.

If you believe we have collected information from a child under 18, please contact us immediately at privacy@linknova.ai so we can delete such information.

11. Privacy Policy Updates

How We Notify You

  • • Email notification to all registered users
  • • Prominent notice on our platform
  • • 30-day advance notice for material changes
  • • Updated "Last Modified" date on this page

Your Options

If you disagree with any changes to this Privacy Policy, you may:

  • • Contact us to discuss your concerns
  • • Adjust your privacy settings
  • • Cancel your account before changes take effect
  • • Exercise your data rights under applicable laws

12. Contact Us

Privacy Officer

privacy@linknova.ai
+27 21 123 4567
Link Nova Pty Ltd
123 Innovation Drive
Cape Town, 8001
South Africa

Data Protection Authority

If you have concerns about how we handle your personal information, you have the right to lodge a complaint with your local data protection authority.

Information Regulator (South Africa)
www.justice.gov.za/inforegulator

Questions About Your Privacy?

Our privacy team is here to help you understand how we protect your data